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Game Period ARPU and ARPDAU

Calculate observed-period revenue per distinct user and per active user-day using consistent revenue, user counts and reporting dates.

Use this result well

Inputs that matter
Revenue in the period (USD), Distinct active users in the period, Summed active user-days, Observed days
Output to expect
Revenue per unique active user
  • Check the units and required inputs before comparing results.
  • Keep the assumptions with a copied result so you can reproduce the calculation later.
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Reference & details

How it works

Revenue per observed active user

Use revenue, distinct users and summed active user-days from the same period. Calculate ARPU and ARPDAU without guessing monthly users from daily activity. Descriptive revenue ratios for an observed period. A daily user is counted once per day; a period user is counted once across the period. User-days must lie between period users and period users multiplied by observed days. No DAU-to-MAU multiplier, future revenue run-rate or lifetime value is inferred.

ARPU = revenue ÷ distinct active users; ARPDAU = revenue ÷ summed active user-days; average DAU = active user-days ÷ observed days

Updated: September 2026

Example Scenarios

An arithmetic illustration using the values shown. Replace them with measurements or assumptions for your own scope.

Revenue in the period (USD): 1000Distinct active users in the period: 200Summed active user-days: 1000Observed days: 10

→ 5 USD / user

FAQ

No. Use distinct users under the stated activity definition, not page views, sessions or concurrent viewers.

No. Revenue and profit use different definitions. Record fees, refunds and costs consistently outside this ratio.

This describes the entered period only. Future activity and monetization require separate assumptions.

About Game Period ARPU and ARPDAU

Use revenue, distinct users and summed active user-days from the same period. Calculate ARPU and ARPDAU without guessing monthly users from daily activity.