Choose Platforms and Goals
2-4 hoursPick 1-2 platforms where ICP spends time; set follower or lead goals.
Beginner4-8 hours weekly
Social Media Marketing Guide
Free step-by-step social media marketing for small business owners. Plan social media marketing with calculators and checklists covering choose platforms.
small business ownerscreatorslocal shops
Workflow
Build Content Calendar
3-4 hoursPlan 4 weeks of posts: educate, entertain, promote in 80/20 mix.
Post and Engage Daily
30 min dailyPublish on schedule, reply comments within 2 hours, DM leads promptly.
Track Metrics and Adjust
1 hour weeklyReview reach, clicks, and conversions; double down on top formats.
Tools Used
- ROI CalculatorPrimary
Measure revenue attributed to social campaigns.
- Budget CalculatorSupporting
Budget boosted posts and creator tools.
- Markup CalculatorReference
Price promoted offers with healthy margin.
- Profit CalculatorSupporting
Track profit from social-attributed sales.
- Commission CalculatorReference
Model affiliate commission in campaign ROI.
Checklist
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Setup
Content
Tracking
Engagement
Analysis
Paid
Reference Materials
Content Mix 80/20 RuleTable
Recommended post type balance.
| Type | Share | Example |
|---|---|---|
| Educate | 40% | How-to tips |
| Entertain | 40% | Behind scenes |
| Promote | 20% | Offers, products |
Engagement Rate BenchmarkFormula
Good engagement rate = (Likes+Comments+Shares) ÷ Followers × 100%.
Hook in First Line
First 3 words determine scroll-stop on mobile feeds.
Repurpose Everything
One customer question becomes post, reel, and email.
Avoid Engagement Bait
Platforms penalize like-share contests — use value CTAs instead.
Safety Notes
- Disclose sponsored posts per FTC guidelines (#ad).
- Do not use customer photos without written permission.