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Exact-day cohort return rate

Divide unique members of a fixed starting cohort who returned on a defined day by that original cohort size. Use your own deduplicated records.

Use this result well

Inputs that matter
Original cohort size (day 0), Original-cohort members returning on day N, Day N after the cohort date
Output to expect
Return rate for the entered day
  • Check the units and required inputs before comparing results.
  • Keep the assumptions with a copied result so you can reproduce the calculation later.
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Reference & details

How it works

Entered quantities and terms

Divide unique members of a fixed starting cohort who returned on a defined day by that original cohort size. Use your own deduplicated records.

Calculation

Exact-day return rate = returning original-cohort members ÷ original cohort size × 100

Scope and limits

This does not track visitors, registrations or attendance automatically. No return that day does not establish permanent churn. No industry benchmark or recommended retention target is assumed.

Updated: September 2026

Example Scenarios

Illustrative inputs only; replace them with your own quantities, quotes or terms.

Original cohort size (day 0): 20Original-cohort members returning on day N: 8Day N after the cohort date: 7

→ 40%

FAQ

Yes, if the tournament occurs on the defined day and you count only unique members of the original cohort. Label both event dates in your own record.

No. People returning on some other day do not count unless that day is the one being measured.

About Exact-day cohort return rate

Divide unique members of a fixed starting cohort who returned on a defined day by that original cohort size. Use your own deduplicated records. One exact-day snapshot supplied by you.